19 of the Best Landing Page Design Examples You Need to See in 2020

 How do you convince your visitors to take the plunge on your website?

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.

Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions.

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So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action.

Click one of the links below to jump to that section of the article:

  • Landing Page Design Examples
  • Landing Page Ideas

Surprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with modern, impressive landing page designs that are more than just a sign-up form on a homepage. So, we decided to compile a list of landing pages we love ourselves.

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One big caveat here: I don't have access to the stats for these pages, so I can't tell you how well they convert visitors, leads, and customers. Still, these examples -- even those that are no longer active on the business's website -- have some of the best combinations of those nuanced landing page elements I've ever seen.

Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they'll work for you for sure is by testing them out for yourself.

Landing Page Examples

  1. Shopify
  2. Muzzle
  3. TransferWise
  4. Airbnb
  5. Teambit
  6. Wistia
  7. Webflow
  8. Nauto
  9. Industrial Strength Marketing
  10. Inbound Emotion
  11. Velaro Live Chat
  12. IMPACT Branding & Design
  13. Unbounce
  14. Bills.com
  15. Trulia
  16. Landbot
  17. Webprofits
  18. H.BLOOM
  19. Conversion Lab

Sign-Up Landing Pages

1. Shopify

Like many of the other landing pages in this post, Shopify's trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.

Shopify sign-up landing page

2. Muzzle

Landing pages help users decide whether or not your product or service is actually worth their precious time and energy. What better way to clearly and straightforwardly communicate your value proposition than by confronting visitors with the very problem your app solves?

Muzzle, a mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthly descriptions.

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