11 Creative Email Design Trends to Watch in 2021 [Infographic]

 Change is the only constant. And email marketing is no exception to that.

Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers.

→ Download Now: The Beginner's Guide to Email Marketing [Free Ebook]

To help you stay ahead of the game, Email Uplers created an infographic deciphering 2021's biggest email design trends.Get ready to be enlightened with:

  • Email marketers will need to consider dark mode compatibility when designing emails.
  • Emotional design will be used to inspire certain emotions depending on the context of the email. For instance, you might use design elements to express gratitude after someone makes a purchase on your site.
  • Neumorphism will be used to deliver content in a fresh, exciting way. 
  • Textured illustrations and 2D images are on the rise. 

11 Email Design Trends to Watch in 2021

Check out the infographic below, and start planning your email design strategy for the rest of the year.

11 Email Design Trends that will reign supreme in 2021

Comments

Post a Comment

Popular posts from this blog

How Not to Ruin your Design Review

Image
  Take care of your valuables! We’ve all been there. The Dev team has worked really hard to nail down a search results page they think will really help users. You pull up your slide deck and start walking the stakeholders through it. “Okay, here’s what the user sees after they log in,” you say to the assembled throng. It’s good to start with the familiar, you’ve heard. “Wait, that’s not the right time zone,” the VP of marketing points out. “This is just fake data,” you say, hoping to get back on track quickly. “Nobody has   that many books on their shelf. Why are you showing so many books?” “Lots of our users have really large shelves,” you stammer. “But we’re not reviewing the book shelf design right now.” “I don’t like that font. Why is it so blocky?” And on, and on. What happened? (A side note: I have committed EVERY ONE of these mistakes. And I hope you can learn from my errors!) Remember to Begin Before You Start Prep is everything in a meeting like this. If you don’t ha...
Read more

The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project

  When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across. I’ve often been in conversations with people who know they  should  get better at design, but they don’t feel they have a “natural sense” for creativity. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity. But learning the "psychology of design" doesn’t mean picking up a playbook that'll tell you the right and wrong way to design something. That's just not the way it works. Download the free introductory guide to marketing psychology here.  What brushing up on psychological principles (as they relate to design)  will  do is help you understand what goes into the creation of intuitive, intentional design experiences.  Want to learn more? We'll dive into a handfu...
Read more

Some design principles are universal

Image
  W hen I started in UX design, I often wondered  how seemingly even decent designers knew the reasoning and techniques behind good design. The short answer I discovered — experience. The long answer? Learning and honing in on the many psychological principles that have proven to be effective in design over time. Enter designers William Lidwell, Kritina Holden, and Jill Butler with their excellent reference book Universal Principles of Design  exploring and researching exactly this. An invaluable cross-disciplinary resource I’d been recommended before, and now can myself recommend to any designer as a solid addition to your bookshelf. Wit h  that, let’s jump into four principles I want to share that I think will help you on your UX journey. Signal-to-Noise Ratio “The ratio of relevant to irrelevant information in a display. The highest possible signal-to-noise ratio is desirable in design.” (Lidwell, Holden, Butler, 2003) I think most people have an intuitive un...
Read more