Vessel Floats by Order

 

Vessel Floats by Order

Brand identity designed by Order for flotation and deprivation therapy spa Vessel Floats

In the Brooklyn neighbourhood of Greenpoint sits Vessel Floats, a new flotation and deprivation therapy spa that draws on the continuing interest in concepts such as mindful living and wellness.

Through considered interior design and visual identity, the latter developed by New York-based studio Order, Vessel Floats intends to further develop and bring to modernity an experience that has been around since the 1950s, and create a holistic experience that supports and builds out and around the central experience of flotation.

For those unfamiliar with flotation or deprivation therapy, this involves a weightless experience inside a tank filled with water with a high salt content, absent sound and any external distractions. This can be augmented by soothing lights, sounds and vibrations. People can expect an experience that disentangles them from their busy present, with some experiencing hallucinations within a safe and managed environment.

go, menus, business cards and interio signage designed by Order for floation therapy spa Vessel Floats

go, menus, business cards and interio signage designed by Order for floation therapy spa Vessel Floats

go, menus, business cards and interio signage designed by Order for floation therapy spa Vessel Floats

The visual language created by Order is an interesting synergy and manifestation of a few of things. An interior design detail of slatted vertical wood panels. The experience of weightlessness, the absence of distraction and the vibrations experienced during a float. These vibrations are given visual form by intersecting Ernst Chladni’s Chladni figures (experimentations with salt and vibrating plates) and the vertical lines.

Logo designed by Order for Brooklyn-based flotation and deprivation therapy spa Vessel Floats

https://mrbilit.com/mag/


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