How Responsive Web Design Works

 It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.)


But what they're doing on those mobile devices is even more compelling for marketers like us.


40% of consumers use their mobile device to conduct research prior to making an in-person purchase. More than half routinely make purchases using their smartphones, and 55% of shoppers make mobile purchases after finding products on social media.


As a result, companies that have responsive websites generate more leads and maintain an increasing competitive advantage over companies that don't.


Free Workbook: How to Plan a Successful Website Redesign

But what exactly is responsive website design, how does it work, and why should you make the switch? This guide sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. Let’s get started.


What is Responsive Web Design?

Why Responsive Web Design is Important

How to Make a Responsive Web Design

Responsive Web Design Best Practices

Responsive Web Design Templates

 


What is responsive web design?

Responsive web design refers to a website designed with mobile-friendly features, content, and media. Responsive websites change and adapt to whatever device a visitor may be using, including smartphones, tablets, and desktops.


Responsive web design is no longer a suggestion — it’s a critical investment to build your brand awareness, diversify your user experience (UX), and convert more site visitors.


It also saves your business valuable time. You can’t possibly design a separate website for each potential device your visitors may use — not to mention future technologies. Responsive web design ensures your website is compatible with all devices and screens to ensure a delightful experience … both modern-day devices and those yet to be invented.


Let’s dig more into why responsive design is so important nowadays.


 


Why Responsive Web Design is Important

Responsive design allows you to reach a broader, more engaged audience wherever and however they choose to browse.


More importantly, a lack of responsive web design can do the opposite — it can alienate your website from customers looking for an engaging mobile experience. In fact, research shows that you can lose up to 90% of your potential customers due to a poor mobile-friendly experience.


That’s a lot of customers — and revenue.


Let’s unpack three major benefits of responsive web design.

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