Graphic Design Trends 2021 Inspired By What We All Experienced This Year
2020 — what’s your first association with it? The pandemic, recession, closed stores, staying alone at home for a long time… But it’s also about the shift of mindset, reestimation of life values, disruptive changes, the end of the old, and the birth of the new. Everyone has approached things in a different way after the events experienced in 2020. We all expect a little bit more sunshine in 2021. Graphic design is how you can give it to everyone in the digital space when we are still staying mostly at home.
Here I suggest graphic design trends that can help people feel more positive and comfortable with those unexpected circumstances forcing us to change many things in our lives. This article isn’t only about the graphic design inspiration, but also about humanity, compassion, and the good inside of each of us (admit it, inside of YOU too!).
Playful & colorful design. Reflecting the hope people feel with vaccines
The creative industry is going to experience the splash of vibrant colors, playfulness, optimism, and humor. While humanity is now isolated from each other at homes, the design is taking a “funnier” direction. People are looking for optimism, hope, and laughter in the things they use every day. As graphic designers, you can give it to them. We can notice that people are excited by designs that reflect a more open and inclusive future, the lift of all lockdown restrictions, and socialization.
Virgin Money implemented it masterfully. They hired Pentagram to rethink their branding design and make it more playful, optimistic and colorful. Virgin wanted to reflect its people-centered approach in brand identity.
Naive, honest, and very open scenes. Promoting social equality
2020 changed us and the things around us. Whether it’s good or bad, but most of us have become more cynical, skeptical, and frazzled by restrictions. We don’t want to be blinded by dopy marketing campaigns promising us the castles in the air and pink unicorns grazing on our lawns anymore. Humanity is striving to experience something authentic, true, and original. No lies. Openness, equality, and honesty instead.
These social tendencies are naturally reflected in graphic design as hyper-realistic scenes, authentic textures, characters that embody our naive beliefs, and warm, retro color palettes. The graphic design 2021 will reveal more intimacy and true desires hiding inside of us for such a long time. They will break out through the design, showcasing that all people are people and everyone has a broad spectrum of peculiarities, dreams, and desires.
Self-awareness & positive-thinking. Design that evokes the good inside of everyone
The trends of reusing and recycling everything from the grain to water are embracing different industries. The graphic design just couldn’t help but experience them too. The evocations to be more self-aware, empathic, compassionate, and tolerant are shouting out from cool, modern adverts, posters, banners, and other graphic design samples. In 2021, we will see the particular growth of the “Be-Awesome” trend in packaging design. It’s not new, but we expect to see it blooming even more in the upcoming years.
Positive design in 2021 might look like this…
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