50 Visual Content Marketing Statistics You Should Know in 2020

 At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.

It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.

This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses. 

Download Now: State of Marketing Report [2020 Version]

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category:

  • General Visual Content Stats
  • Video Marketing Stats
  • Emerging Visual Marketing Stats
  • Infographic Stats
  • Social Media Stats

50 Visual Content Marketing Statistics You Should Know

General Visual Content Statistics

  • 70% of companies invest in content marketing, which could include visual marketing strategies. (HubSpot)
  • The primary form of media used in content marketing is video. (HubSpot)
  • One fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in branded storytelling specifically. (HubSpot)

The types of content marketing that brands are investing in.

Source: HubSpot

  • Marketers spend the most time creating content for Facebook and their own company website, respectively. (HubSpot)
  • Design and visual content is the biggest challenge for 23.7% of content marketers. (Adam Enfroy)
  • 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). (Social Media Examiner)
  • 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. (Social Media Examiner)
  • When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
  • 11% more B2C marketers than B2B marketers say visual content is the most important type of content today. (Social Media Examiner)

Video Marketing Statistics

  • Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years.  (Kleiner Perkins)
  • Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.  (Cisco)
  • 70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job.  (Think With Google)
  • Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%).  (HubSpot)
  • Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017.  (Kleiner Perkins)
  • In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.  (HubSpot)

Bar graph showing that 54% of consumers want to see video from a brand or business they supportSource: HubSpot Research

Emerging Visual Marketing Trends

  • In 2019, 42.9 million people in the US used a VR product, and 68.7 million people used an AR once monthly. (eMarketer)
  • Seven in ten media planners want to add AR to their strategies in the future. (Vibrant Media)
  • A quarter of VR users believe it has a strong potential for brands and marketers. (GlobalWebIndex)
  • 64% of consumers say VR has the most potential in gaming, while 52% recognize its potential in Film and TV. (GlobalWebIndex)
  • By 2018, 35% of marketers use live video.  (Social Media Examiner)
  • Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos.  (Telescope)
  • 90% of all video plays on Twitter take place on mobile devices.  (HubSpot)
  • Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones.  (Goyala)
  • 85% of adults consume content on multiple devices at the same time.  (Think With Google)
  • According to the Lowes home improvement store, how-to videos that were shown in virtual reality (VR) had a 36% higher recall by viewers compared to people who only viewed the YouTube video.  (HubSpot)
  • According to a 2018 survey, 82% of respondents expect people to focus on developing augmented reality (AR) experiences for smartphones.  (Perkins Coie)
  • Gaming, education, and healthcare are the top three industries expected to invest the most in VR technology for business growth.  (Perkins Coie)

Comments

Post a Comment

Popular posts from this blog

The Biggest and Most Authoritative Library of Open-Source UX Design Resources

Open-Source, Open-Access Literature The democratization of design knowledge is at the very heart of our mission. That’s why—over 19 years after we started—we will never stop bringing leading designers, bestselling authors, and Ivy League professors together to create open-source, free-to-access textbooks on UX design. This is the world’s most comprehensive compendium of design knowledge, made available to everyone around the world. The Encyclopedia of Human-Computer Interaction, 2nd Ed. The Encyclopedia of Human-Computer Interaction, 2nd Ed. Free textbooks written by more than 100 leading designers, bestselling authors, and Ivy League professors. We have assembled our textbooks in a gigantic encyclopedia, whose 4,000+ pages cover the design of interactive products and services such as websites, household objects, smartphones, computer software, aircraft cockpits, and what have you. Name an item of design interest, and you'll probably find it discussed inside. Table of Contents 1 In
Read more

Want to Learn Graphic Design? 8 Tips & Tricks for Beginners

  For many of us, the thought of high school conjures memories of ample notebook doodles. Hand-drawn bubble letters, pictograms, and stick-figures would decorate homework, tests, and papers -- and teachers, of course, were constantly asking us to knock it off. And so, most of us did, perhaps because we figured out that we just weren't that good at drawing on paper. But when some of us were in high school, we didn't yet have the numerous digital options for "drawing" our ideas. But now, machines can help us bring them to life -- and it's become a career path for many people. Graphic design is something that marketers can always benefit from learning, even without a formal education. In those cases, we enter a world of do-it-yourself education, with repeated recommendations like, "learn Photoshop, Illustrator, and InDesign," or, "read a book about basic design principles." And as much as those help, learning fundamentals, navigating new tools, an
Read more

Introducing Ultimate Gray and Illuminating: Pantone's Colors of the Year for 2021

Image
  There is   strength in optimism . Or at least that's Pantone's proposal for 2021: a color story that combines vitality and fortitude. The resilience we'll need to overcome 2020's challenges and the vivacious energy that will inspire us to do it. In selecting Ultimate Gray and Illuminating (Yellow) as their colors of the year for 2021, Pantone hopes to convey a mix of temperance and warmth. In the last few years, we've gotten used to seeing a single hue as Pantone's Color of the Year. Perhaps as evidence of our conflicting emotions, this year's color pair invites us to embrace the value of our differences. Creatives' reactions to this choice are divided, to say the least. We're used to adding white to create tints, gray to create tones, and black to create shades. Many use gray as a tool to precisely  reduce  chroma, or neutralize colorfulness; so seeing it as one of 2021's most influential color picks creates mixed feelings. However, regardless
Read more