15 Free Web Design Tools to Make Your Website Look Cool in 2020

 There are over 1.7 billion websites on the web today. Considering how much competition that is, it's important to think hard about how you can make your website stand out and attract visitors.

It’s safe to assume that on and offline, people prefer to see something that’s beautifully designed over something simple and plain. That’s especially true for business sites and ecommerce stores.

Below we’ll take a closer look at why website design is a crucial part of your online marketing presence. Then we’ll look at 15 free tools that you can use to create an amazing website design or improve your existing one.

Why is web design important to your business?

Website redesigns require a serious investment of time and resources so it makes sense to consider why you should redesign your website. How will it impact your business and audience? To answer that question, check out the following reasons for why web design is a must.

1. It sets the first impression.

Your website is often the first impression consumers have of the business. You want to make it a good one, and fast. An outdated or poorly designed website could sour a visitor’s first impression of your brand, and deter them from staying on your site or returning.

2. It impacts your SEO.

Web design practices and elements not only impact the visitor experience — they also impact how search engine bots crawl and then index your website.

You can learn web design best practices through diligent research and practice. To simplify the process and save time, you can also work with a website development company that knows what they’re doing.

3. It sets the tone for your customer service.

By simply looking at your website, visitors can glean insights into how you would treat them as customers. If you thoughtfully include web design elements that make it easier for them to navigate your website, learn about your products, and more, then that indicates they can expect the same thought and care from your customer service.

On the other hand, if no effort was put into your web design, then that indicates to visitors that your business would not put effort into helping them as customers either.

4. It fosters trust with your audience.

If your site is outdated or poorly designed, consumers will be less likely to trust your brand and more likely to view you as less credible and professional than your competitors.

By updating your design, you can build audience trust. This is critical. If you gain their trust, visitors will be more likely to stay on your website longer and give their personal information, which means you’ll have more opportunity to convert them into leads.

5. It builds consistency.

When you are attempting to gain new business leads, you want to generate brand awareness. If your audience is familiar with your business, then they will be more likely to choose you when they are ready to purchase.

Web design plays a huge part in brand consistency. Considering its importance, you might want to work with a web design company to help you create a beautiful design across your site.

Before building or updating your ecommerce site, it’s important to be up-to-date on the latest web design trends as well as the evolving needs and goals of your audience. But that’s not all it takes to create a quality site. You also need web design tools.

15 Free Web Design Tools to Make Your Website Look Cool

With hundreds of tools available, it can be confusing and overwhelming to decide which to use. That’s why we’ve curated a list of some of the best design tools that you can use for free. Let's get started.

1. Sketch

free web design tool sketch editor with comments overlaidSketch is one of the most (if not the most) well-known and used tools for web designing. It comes with an advanced vector tool, which aids in a collaborative development of interfaces and prototypes. This tool was built particularly for making websites and web apps.

Its prominence among the designer community is at least partially due to its clean interface and high performance; however, it only works on Mac. Since many designers work on Windows, you might be better off with one of the alternatives below.

2. Lunacy

Free web design tool Lunacy editor

Launched as a free alternative to Sketch for Windows, Lunacy is now a fully-functional graphic design software that’s rich in features. A couple of years ago, all it could do was open sketch files on Windows. Today, it offers all the standard features of a UI and screen design tool and a library of free, high-quality graphic assets.

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