6 Steps to Optimize Your Website With Data-Driven Design
Data-driven. It’s a term you’ve likely heard applied to many different areas, from marketing to sales to customer success . Data helps us make better decisions based on past results, and we can apply this philosophy to website design as well. The concept of “data” may seem impersonal, like just numbers in a spreadsheet. At its core, however, data-driven design is all about building empathy and understanding with your online visitors and customers. This approach helps separate effective designs from ineffective ones, ushering in a more ideal user experience, more conversions, and more growth. So, let’s unpack data-driven website design — what it means to take this approach, why it’s valuable to any online business, and how to integrate this methodology with your own design process. Free Workbook: How to Plan a Successful Website Redesign What is data-driven design? Data-driven design is an approach to web design that is informed primari...
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